The Best Internet Traffic Generation Methods
The key to success for any online business is traffic – the more, the better. And even better if that traffic generation is relatively easy to create. Here’s a list of 3 Internet traffic generation methods that are proven winners.
Let’s explore the best internet traffic generation methods available today.
#1: Optimize your website for search
This should be the starting point for generating more Internet traffic – optimizing your website for Google. Getting discovered by the world’s most popular search engine can have an immediate impact on how many visitors you have on your website. By optimizing your website for search, you are making it easier for Google to index your website and for others to find you.
In practical terms, that means that your business, product or service will show up higher in search results.
Remember – if your business is not showing up on the first page of Google search results, chances are, people won’t be clicking over to your website.
#2: Bulk up your social media presence
If you’re thinking only in terms of Google search traffic and SEO, however, you’re doing yourself a disservice. Facebook is now the #1 referrer of traffic to many websites, and that’s true even for the biggest news and media sites.
In fact, media organizations like the New York Times are even finding that they can generate more traffic by posting Instant Articles on Facebook than by posting content directly to their own website.
That’s staggering – and a wake-up call to everyone that social platforms such as Facebook are powerful sources of Internet traffic.
At the very least, you need to have a Facebook page and post content on a weekly, if not daily basis. Watch the likes and shares and fans increase – and it all leads to more traffic for your website.
And, once you have your Facebook presence nailed down, you can start to think about the other big social media platforms – YouTube, Twitter, Instagram, LinkedIn and even Pinterest. You want to get people sharing your content and talking about your brand.
#3: Build links to niche communities on the Internet that are talking about your business
The Internet is a big sandbox to play in, so to make your job as easy as possible, you need to know and understand where your potential fans and followers are hanging out online. And you need to interact with them in their native environments online as a way of attracting them to visit your website.
That means visiting the blogs they are visiting and leaving comments – or, even better, writing guest blogs for other popular sites.
It also means answering questions on Q&A sites such as Quora or Yahoo! Answers, where people are asking questions within your field or discipline.
You can also explore Internet forums where people are talking about your product, service, or business.
At all times, you need to be authentic and not just spam people – people can spot an inauthentic contributor from a mile away. So when commenting, leave authentic, detailed answers that matter.
When posting guest blogs, make sure you are really giving authoritative advice rather than generic filler that can be found elsewhere on the Internet.
At the end of the day, there’s a big difference between organic and inorganic traffic. Obviously, in the best of all possible worlds, your website would be so incredibly attractive that it would generate traffic overnight without any help. But if you’re like the other 99% of websites, you will need to focus on the inorganic traffic – all the people who come to your website because you’ve gone out there and made it happen.