3 Remarkable Powerful Tools To Amplify Your Social Media Influence
Do you know how to measure your social media marketing efforts? It is important to know where you stand and give yourself direction for amplifying your influence in social media.
The 3 Remarkable Powerful Tools in Social Media
Klout gives you a score of 1 to 100. This score shows you the effectiveness of your social media for driving traffic to your website. Klout measures engagement on Facebook, Twitter, and Google+. It uses the size of your network on these sites, the content you deliver, and the ways that people interact with that content. You want to work to get your score up as close to 100 as possible. Klout gives you some powerful ways to increase your score. They help you find and curate content that would be very helpful. They analyze your Facebook, Twitter, and Instagram accounts.
Hootsuite & UberVU
Hootsuite and UberVU have merged. UberVU is about understanding the conversations happening around your brand and giving you real time social analytic. UberVU gives you a way to determine how people feel about your brand, helps you ensure you don’t miss any conversations happening currently on news sites, blogs, forums, and other public places. This helps you be poised for action when new trends take off.
Klear states they measure the social web. They do social media listening, analytic, and reporting. They help you find and create relationships with top influencers in your market. They perform competitive analysis on the top influencers so you can learn what is working for them. The free version of Klear, along with the free tools they offer on their website, gives you what you need for the most part. The free tools are:
Find twitter influencers by skill
Find Instagram influencers by skill
Find social media influencers by location
Twitter profile analysis
Instagram user analysis
Facebook fan page analysis
Klear mobile app and Chrome extension
Social PDF reports
Of course be sure to use the native statistics in each social media platform. In Facebook, use the insights area. The bottom line is that you want to know not just how effective your social media efforts are, but also what people are really saying about your business. This can actually give you a heads-up for when you might need to do some damage control when it comes to your business’ public image or dump an element in your social media marketing that just isn’t working. That means these analytic tools can actually save you time, effort, money, and a fair bit of embarrassment simply by keeping you ahead of the game.
Simply put, knowing your social media influence will help you tailor your message appropriately. It will also help you know how to plan your social media advertisement so you don’t lose money.