Social Marketing To Drive Traffic To A Blog
At some point, you’ve probably heard that social marketing is the key to drive traffic to your blog or website.
That’s why you see so many small businesses expand to just about every platform imaginable – Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Instagram – and the list of social platforms continues to grow.
How to Use Social Marketing To Drive Traffic To Your Blog
That choice of social platforms may sound overwhelming, but there are really just three key social marketing platforms that you should be considering in order to drive traffic to your blog.
Facebook is easily the biggest traffic referrer that you’ll have for your blog, surpassing even Google in its ability to generate high-quality traffic. The reason is simple – Facebook has over 1 billion global users, and those users are sharing, liking and embedding content at an unimaginable rate.
Take a look at this astonishing statistic: 2016 Leading Social Networks by Visitors
Facebook is a goldmine for small businesses, and here’s why:
Any time someone likes or shares something on Facebook, that’s essentially free advertising for your product or service. They are giving their seal of approval to friends, and friends of friends.
The first step in using Facebook as social marketing to drive traffic to your blog is to set up a basic Facebook Fan Page and then start generating content. But remember – people won’t like your page unless there’s a reason to do so. You either have to have a mission statement that’s inspiring, or continually generate high-quality, compelling content. If you have both, there’s a good chance that your content will go “viral” on the Internet and generate traffic for your blog.
Quick, what’s the second biggest search engine on the Internet? If you answered Bing or Yahoo, you’d be wrong. The second-biggest Internet search engine is actually YouTube and videos are increasingly the way people consume content on the Internet.
This infographic says it all: YouTube – The 2nd Largest Search Engine
Getting YouTube right will take a fair amount of effort, though. In the best-case scenario, you will create your own niche channel on YouTube and continually produce studio-level content that will be watched by millions of people at a time. But, that only works with a few of the highest-profile video creators. As a blogger, though, what you can do is produce short, 2-minute clips that will drive users to check out your blog content. In each video description, include a call to action for users to click back to your blog for more information.
The choice of a third social platform to embrace is more debatable – if your business is highly visual (e.g. fashion, interior design), a platform such as Pinterest or Instagram may be better than Twitter. But since so many thought leaders like to hang out on Twitter, it’s an easy way to get mentioned by people who matter and thereby ramp up traffic to your blog.
See these Interesting Twitter Statistics
What you’ll want to do, first and foremost, is create a Twitter handle and start sending out tweets. Get the right people to interact with your content by following others and linking to their content. Since Twitter is a 24/7 reverse chronological news feed of content, you’ll need to be strategic about when you send out your tweets – think about peak times when people might see your content.
Perhaps the best thing about using social marketing to drive traffic is that there are so many digital tools available to social media marketers that are available free and off-the-shelf. These tools enable you to see who’s linking to your content, make it easier to find the right prospects, and can significantly lower the barriers to posting content so that it appears at the right time.
Since setting up a presence on social media is free, it makes sense to start seeing what people will “like” in order to drive traffic to your blog!